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Optimal Application development is the art of Creativity.
It will offer consistency while providing useful, quality information that is attractive to the eye and easy to understand. A well designed application will lead your users to the starting point and direct them through your application without confusing them.
While there are many ways to design an application there are a few basic design principles that will help you create an interface that is user friendly and attractive.

1Use lots of white space

Don’t feel that because you have a whole screen you need to fill it up with ‘stuff’. Your page should follow a clean outline. Include your application name at the very top. Below that, list the subject of your page followed by information on your topic. Leave adequate space between each section.
Don’t cram a lot of pictures and ads on your application. If you have an ad, keep it off to the side or subtly intersperse it between your texts. The idea is not to overwhelm your reader with a lot of advertisements.
It’s best to keep your text on a white background. If you do choose a colored background be careful that your text doesn’t blend into the background making it difficult to read.

2Don’t use animation and flashing objects

As advertisers we feel the need to get our viewers’ attention. This is important but we need to do it gracefully. Flashing objects and scrolling images distract your visitors and take away from the content. If your product is better demonstrated with animation, music or some other multi-media, allow your viewer to select the option. Don’t force it on them.

3Include an ‘about’ link

Allow your viewers to find out about who you are and what you are about. Include a biography and some background on why you are in the business you’re in or why you created your web application. By helping them to get to know you, they will find it easier to develop a trust. If they can like you and trust you, they will feel a lot better about doing business with you. Always include your business address, phone number and email address. This also lets viewers know that you welcome contact and are serious about your business.

4Include a ‘Privacy’ Link

Reassure your visitors that you follow privacy guidelines by including a ‘Privacy’ page. This is particularly important if you are collecting names and email addresses. Visitors want to know that you will not sell or give away their information. In these days of rampant spam, your privacy policy needs to be prominently displayed. Many viewers and business partners won’t do business with you unless you have it.

5 Always keep your links in blue

Internet surfers have long been accustomed to seeing links in blue. It’s simply an expectation that viewers have. There’s certainly no law that says your links must be blue, but people prefer consistency, therefore its good practice to keep your links consistent and recognizable. If they’re not, you may lose out on clicks.

6 Keep navigation consistent

The navigation scheme you create on your index page should be done the same way throughout your application. Don’t force your viewers to relearn each page of your application. Keep your navigation bars, colors and fonts consistent for each page.

7 Use Understandable buttons and links

Title your links appropriately. Don’t use cute or misleading names. For example, if you have a link to ‘cameras’ don’t label the link ‘hotshots’, label it ‘Cameras’. Your viewers don’t want to waste time figuring out what things are. Be clear with your text or you could risk losing your visitor.

8 Focus on the ‘YOU’, not the ‘ME’

Make it obviously clear to your readers that you are in business for them. Encourage feedback, provide useful information and keep advertisements to a minimum. Your objective should be focused on what you can do for your reader? Convince them that your main interest is how you can deliver what it is they’re looking for?

9 Make sure your page loads fast.

If viewers have to wait for a page to load they will click elsewhere. If a page doesn’t load in 8 seconds you could lose 1/3 of your visitors.

10 Use an application map

An application map will give visitors a “guide” on viewing your application, especially with larger applications. It’s a road map for your visitors to follow. Application maps are also popular with search engines and are often recommended to help ensure indexing.